Pricing fundamentals
Set a price without confusing markup and margin.
Markup starts with cost. Margin starts with revenue. See both in one place before you publish the price.
Read the markup vs. margin guideselling price$100.00
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Markup and margin are different
A 100% markup on cost produces a 50% margin on revenue.
- Selling price = cost × (1 + markup rate).
- Profit = selling price minus total cost.
- Margin = profit divided by selling price.